The trailer records 10.3 million views in the first 24 hours – the most by any romantic film to date
The visually impressive Phillauri trailer has broken all records with an unprecedented, more than 10 million views in less than a day on digital platforms (Facebook and YouTube), the highest for any romantic (genre) Hindi film!!
The audience, Bollywood celebs, film trade pundits and industry experts have applauded it as both entertaining and engaging with an interesting twist.
The most popular part of the trailer is Anushka’s role as that of a friendly ghost who inadvertently gets entangled in a typically crazy Punjabi wedding. With this role, Anushka has again displayed her range as a performing star, one who always picks uncommon roles, making experimental choices that work with audiences. Responding to the trailer’s success, Anushka said, “ I am overwhelmed with the response to the trailer. At Clean Slate Films, our philosophy is that of pushing the envelope creatively. We hope to bring great content that entertains and believe in working with fresh talent as well. With Phillauri, we bring a simple story that has the potential to appeal to a much wider audience. It’s entertaining for everyone, and yet, not run of the mill.”
The new onscreen pair of Anushka Sharma and Diljit Dosanjh has surprised everyone pleasantly. Bringing together Bollywood’s biggest female star and a Punjabi cinema sensation, their chemistry adds spark to this quirky family entertainer. With Phillauri, the very versatile Diljit Dosanjh acts in his first mainstream lead role in Hindi film, having made a mark in a starry ensemble last year. He says, “I found both my role and the film’s story very interesting. Working with Anushka has been a pleasure, and I am very excited to be a part of this entertaining love story.”
Elaborating on this project, Co-producers, Fox Star Studios & Clean Slate Films stated, “ We are thrilled with the response to the Phillauri trailer. It has worked with audiences because it’s refreshing and entertaining. That we have Anushka and Diljit in the lead gives us a chance to tap their huge fan base and widen the film’s reach. Working with talent that delivers innovative content is a matter of pride for us. Together, their chemistry and spark extend the film’s reach and will appeal to audiences universally.”
Phillauri, directed by debutant Anshai Lal and written by Anvita Dutt, has been produced by Fox Star Studios and Clean Slate Films (Anushka’s production banner with brother Karnesh Sharma), is set to release on March 24.