Celebrity brand HRX, owned by Hrithik Roshan and Exceed entertainment announced its first brand ambassador – Tiger Shroff. HRX is a fitness and lifestyle brand based on the Ideology of Hrithik Roshan. Hrithik Roshan commented, “The mission of our brand is to impact, transform and empower a billion people to be their own hero.  

Tiger embodies the values and principles of HRX. In him I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in the HRX vision along with me.”

Hrithik was looking for someone who believes in the ideology of “PUSH YOUR EXTREME”. The superstar was inspired with Tiger’s passion for fitness and dedication to his craft. That’s when he believed that Tiger would be apt for the HRX Vision. 

Tiger said, “I am very excited to represent Hrithik sir’s brand. He has always been my role model and to be associated with HRX is like a dream come true! The HRX philosophy is truly inspiring. I am very eager to be part of HRX campaigns in the days to come.”

Hrithik tweeted, “C’mon TIGER!!!! RT @hrxbrand: We proudly welcome @iTIGERSHROFF. When I asked tiger what empowers him he said he does it for the pride in his mum and dads eyes. @AyeshaShroff now we empower the world together!